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While keeping CNN's core brand components, CNN+ sought to bring new energy to streaming news. We created multiple teaser spots that utilize kinetic typography to emphasize and make connections between each set of words. The play on words highlights talent names, worldly topics, and historical people and events that will be explored on the platform. These teasers were also made into social sizes to share across platforms such as Instagram's infeed and stories, and TikTok.   


client: CNN

agency: Known

creative director: Gretchen Mayer

role: animator / designer

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