Spotify Today's Top Fans is an interactive experience that coincides with Spotify's Today's Top Hits playlist. The feature tells users unique statistics about their most listened to artists. Fans are able to see their individual data, such as, when they first started listening to their top artist, what their top 3 songs are, and how many hours they've streamed their top artist's music. Along the user journey, listeners are able to share their stats on social media with a share icon on each piece of data. I helped create a loading animation before the experience starts, mask out artist images, and work on paid and organic ads for multiple social media platforms.
creative director: Gretchen Mayer
role: animator / designer