First Stop | Integrated Branding System & UX Design

First Stop is a business casual coffee shop located in the heart of San Francisco. The main purpose is to serve artisan coffee, tea, and other morning essentials to young working adults and college students, ages 18-35, on their way to work and school. The coffee shop features casual, comfortable seating for those who have a few extra minutes before work or in between classes. All bakery goods are baked freshly everyday in store. The logo is sleek and modern to reflect the atmosphere of the shop and will be used on cups, aprons, t-shirts, and hats. Includes an interactive menu app.